The optical store becomes a cozy and welcoming space
A new "vision" to update this historic store established in 1954
It breaks traditional patterns to embrace an innovative store concept that transforms the space into something more like the comfort of home.
THE STOREFRONT COUNTER
The store's heart is the large counter at the entrance, designed as a meeting place, similar to a bar, where the relationship with the customer becomes a friendly experience.
THE LIGHTING SYSTEM
Each element has been enhanced by a lighting system that highlights all the furniture details.
ROUND TABLES
The round tables scattered throughout the central hall emphasize the store's concept as a meeting place, creating an environment that goes beyond the usual sales relationship, transforming the selection of eyewear into a moment of relaxation and connection.
THE FURNITURE
Each piece of furniture is designed with great attention to functionality, intense daily use, and aesthetics: the drawer units are conceived as authentic pieces of furniture, made with the specific intention of being observed.
THE DETAILING
The detailing makes all the difference: from the nosepiece (designed and explicitly 3D-printed for this display) to the "X," the brand's distinctive initial is enhanced in every detail from the exterior to the interior.
WARM AND COZY MATERIALS
Delicate materials such as Botticino marble and American walnut have always been used for this project, symbolizing durability and warmth.